“[Ads by Yahoo!] Find <b>Vacation</b> <b>Rentals</b>” plus 3 more |
- [Ads by Yahoo!] Find <b>Vacation</b> <b>Rentals</b>
- Planning Commission to review <b>vacation</b> <b>rentals</b> issue again
- Endless <b>Vacation</b> <b>Rentals</b> crafts a social media campaign on a small budget
- No solution yet for short-term <b>rentals</b>
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| Planning Commission to review <b>vacation</b> <b>rentals</b> issue again Posted: 01 Apr 2010 11:23 AM PDT Terms of Service - hidesertstar.com ----------------------------- PLEASE READ THESE TERMS AND CONDITIONS OF USE CAREFULLY BEFORE USING THIS SITE. Privacy Notice The following guidelines apply for information collected from visitors to the Hi-Desert Star web site: The Hi-Desert Star is committed to protecting your privacy. We believe you have a right to know what information we collect about you when you visit our web site, and how that information is used and safeguarded. Your Personal Information We collect personally identifiable information (name, e-mail address, etc.) and/or demographic data (ZIP code, gender, etc.) that you submit when you: Register for our services Complete a survey Enter a contest, promotion, or sweepstakes Order a subscription to our newspaper Place a classified ad Send us an e-mail Submit reader opinions We do not give or sell any personally identifiable information to advertisers or other outside parties. We may use this information to process and maintain your account, reply to your specific questions and requests, verify submitted editorial information (ie: wedding and birth announcements,) inform you of special offers from us, and compile aggregate demographic statistics about our users. The Hi-Desert Star is not responsible for the policies or actions of third parties that may collect any information you disclose in the Opinions, Guest Book, Classifieds, Community Calendar, or other public forums on this site. Our partners and other Internet sites and services that may be accessible through the Hi-Desert Star have separate data and privacy practices. These sites include, but are not limited to, TownNews.com and dotPhoto.com. Please contact those sites directly if you have questions about their privacy policies. Children's Privacy The Children's Online Privacy Protection Act (COPPA) stipulates that Web site operators cannot knowingly collect personal information from children under age 13 without verifiable parental permission. While we offer information on our site that is appropriate for, available to, and useful to children, we do not seek children's participation in services that require registration. You must be 18 years or older to participate in the following services: Register for our services Complete a survey (unless otherwise noted) Enter a contest, promotion, or sweepstakes Order a subscription to our newspaper Place a classified ad Submit reader opinions Cookies and IP Addresses We use cookies (small text files transferred from our Web site to your hard drive) to recognize repeat users, track content preferences and traffic patterns. Cookies do not damage files or give anyone access to your personally identifiable information. They simply provide us with information about how visitors are using Hi-Desert Star to help us improve and enhance the site. We may share aggregate site usage statistics and demographic information with third parties, but this information does not contain any personally identifiable information. We do not use IP addresses to track use traffic patterns and content preference. How to contact us If you have any questions or comments regarding our privacy policy, please contact Jay Thomas at jthomas@hidesertstar.com Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. | |
| Endless <b>Vacation</b> <b>Rentals</b> crafts a social media campaign on a small budget Posted: 29 Mar 2010 09:45 AM PDT  Endless Vacation Rentals produced significant results last year with a low-budget social marketing campaign through YouTube, Facebook and Twitter, according to Jessica Kornacki, vice president of global sales and marketing at Endless Vacation Rentals, an online business launched in 2007 by hospitality giant Wyndham Worldwide. Kornacki will give tips about the experience of Endless Vacation Rentals in a session entitled Creating a successful social media campaign: What works, what doesnt . Social media is much talked about, with a lot of hype, but also a ton of real potential, Kornacki says. In the session, Ill be sharing practical, real and tangible ways to approach it so that attendees can walk away with ways to test, measure and integrate social media as a part of their overall marketing strategy. The goal of the campaign was to test whether social networks could help build awareness of Endless Vacation Rentals. Working with search marketing firm iProspect, the marketing team at Endless Vacation Rentals created a contest at a microsite called YourFatChance.com where consumers could submit their hard luck stories. They then promoted the contest through YouTube, Facebook and Twitter and with a paid search campaign that had a total budget of $1,000. Tens of thousands of consumers participated in the contest by submitting entries, entering instant-win contests or voting on the finalists. And 8,000 opted in to receive e-mails from Endless Vacation Rentals. The success of the four-month campaign led the company to make plans for bigger social media marketing this year.
Why the editors asked Jessica Kornacki to speak:
Full details about the conference and registration information are available at IRCE2010.com. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. | |
| No solution yet for short-term <b>rentals</b> Posted: 31 Mar 2010 10:02 AM PDT Whether through zoning, law enforcement or all-out prohibition, city boards on Monday continued to weigh solutions to the ongoing and controversial issue of neighborhood vacation rentals. Because of the sometimes lewd, loud and often drunken behavior of summer tourists, both the New Braunfels City Council and the city Planning and Zoning Commission have spent the past two months discussing possible new rules for rental owners and tenants, as well as a total ban on short-term rentals in residential areas. The recent dialogue also has raised issues over the accuracy of the city's zoning maps, and the city's ability to enforce its current laws against rental properties operating without proper permits. On Monday, both council and the planning commission went more in depth to address what has become an increasingly layered issue during a special workshop at the New Braunfels Civic Convention Center. "We just need to get everything out on the table," said Mayor Bruce Boyer. The planning commission drafted a set of guidelines in February that would include imposing noise restrictions and limiting occupancy in short-term rental properties. When those rules arrived this month for council approval, Mayor Pro-tem Kathleen Krueger suggested banning overnight rentals in neighborhoods as a better way to address the problem. "I think it was prudent to look at those issues, but perhaps we should first look at where they should be allowed," she said Monday. Krueger has suggested a prohibition on future short-term rentals in all residential zoning categories. Currently, people seeking to rent out their homes must receive a special use permit from the city, which typically draws a number of people into council chambers to lobby for and against each separate short-term rental. "Council and planning and zoning are forced to make a subjective decision on each one of these, and it's usually based on how much opposition shows up," said planning commission member Troy Bearden. "I don't think that's right, and I think the ordinance clearly states that this is not an allowable use in a residential area." The problem is that because of a different zoning system used prior to 1987, many residential areas are technically zoned commercial — something that has never been addressed on a large scale. The panel discussed placing a possible moratorium on issuing permits for rentals until after making some possible changes to its zoning maps. "Just so we can iron out these issues without them continuing to come up," Boyer said. "If we want to look at not allowing (rentals), we need to first make sure our zoning maps are consistent with the use in those neighborhoods." Without making any drastic policy decisions, the panel also suggested that many of the problems might be solved by enforcing the current city laws and cracking down on rentals that are operating illegally. And residents in past meetings and some on the panel Monday have questioned how big of a problem rentals really are, and whether the city should change anything. City staff said they've investigated 15 properties over the past two years for operating illegal rentals, the bulk of which were either unfounded or thrown out in court. Police staff did not have data available for how many calls for noise and complaints have been made against short-term rentals. "It's the same people who have demonized this issue," said Planning Commission Chair Cheryl Casteel. "I don't think any of us can predict how New Braunfels is going to grow down the road. I still feel we need to (award permits) on a case-by-case basis. Otherwise, I think it will just lead to more problems." Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
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